Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 14, Problem 14.3.3AYK
Summary Introduction

To determine:

Whether or not it is ethical to use design elements and special effects to persuade the target audience of the organization.

Introduction:

Ethics is often defined as“doing the right things”, the moral principles that govern a person's behavior or the conducting of an activity.. It is a significant concept that is emerging in the modern economic context, as consumers nowadays are highly concerned about the ethical aspect and improving the overall morale. Increasingly most organization strive to maintain and practice an ethical code as many substantial advantages can be derived such as ethical customers can be attracted and many more.

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