Chapter 14, Problem 14.2AYK

Summary Introduction

To determine:

The differences that should be presented in the presentation designed for the marketing specialists about the new marketing program, when directing it towards the company’s top executives.

Introduction:

A presentation is an act of conveying information regarding an idea, product or another topic to the intended audience. This process has to be made clear and the core points have to be exaggerated therefore the purpose of the presentation will be served.