Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
8th Edition
ISBN: 9780134473642
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 14, Problem 3CTQ
Summary Introduction

Case summary:

Person A transitioned from a professional golfer to entrepreneur during her late years of career. She had started Company A golf course design and has a passion to develop her Brand A and also started Academy A which provides coaching for players and focusses on overall fitness training.

She also launched golf course design business with the courses in the countries like Country T and Country C. Having an opportunity to play some of the world’s best and most historic golf courses to women players.

She has had interested in the finance and started a financial group firm which helps other professional athletics in their post athletic life to handle their cash and attain financial security.

Characters in case:

  • Company A
  • Person A

To discuss: Ways of brand extension efforts in clothing and financial advice can reasonably fit under Brand A.

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