Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
8th Edition
ISBN: 9780134473642
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 14, Problem 10QA
Summary Introduction

To discuss: In what manner some well-established brands worth millions or even billions of dollars.

Brand is a distinguishing symbol, mark, logo or sentence or combination of them which Companies may use to distinguish their product from others.

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