To think critically about: The value enhancers that affected the choice of school. Factors considered by an individual and the most important factors among those with reason. The list of alternatives schools and reason to not choose them. Introduction: Value enhancers are something extra in the product that increases the value of the product for the customer; it is something on the basis of which customer distinguishes one product from another.

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Chapter 14, Problem 1CT

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To think critically about: The value enhancers that affected the choice of school. Factors considered by an individual and the most important factors among those with reason. The list of alternatives schools and reason to not choose them.

Introduction: Value enhancers are something extra in the product that increases the value of the product for the customer; it is something on the basis of which customer distinguishes one product from another.

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