Concept explainers
To determine: The task performed, skills needed, pay, and opportunity outlook of the career.
Introduction:
Marketing managers are responsible for the marketing strategy of the company. Marketing strategy is used to attract and retain the customer for the company.
Answer to Problem 1CE
Marketing manager handles the marketing strategies of the company and also handles the pricing strategy. Some of the skill sets required are like marketing manager should be creative, problem-solving ability, and good communicational skills. The median hourly wage rate in this career is $62.20 and median annual wage rate is $129,380. The opportunity outlook for the career is that is projected to grow 10% from 2016 to 2026.
Explanation of Solution
Marketing managers estimates the demand for a particular product, think and execute its pricing strategy and promotion strategy. The skill set which a marketing manager requires is mentioned below:
- Creativity.
- Problem-solving ability.
- Conceptual knowledge of the field.
- Can perform under pressure.
- Good critical thinking skills.
- Passion for details.
- Communicates well with others.
The wage rate of an employee working in this career is:
- Median hourly wage rate is $62.20.
- Median annual wage rate is $129,380.
The opportunity outlook for the career is that it has chances to grow 10% from the year 2016 to 2026. The growth rate of occupation is more than the average growth rate of other occupations. This job will continue to hold importance in the future world, as the company will keep on their focus for market share and more profit.
Thus, these are the details of career exploration on the top executive.
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Chapter 14 Solutions
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