Chapter 14, Problem 17DQ

Summary Introduction

To explain:

The situation the organization had to face from the view point of management of communication.

Introduction:

Managing organizational communications is of utmost importance within the current business context where the image of an organization could be tarnished within a matter of few seconds. With the high usage of social media by businesses as well as the general public, the above would be of more relevance. The incident mentioned in the case had been made worse due to two factors.