Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 14, Problem 14.23MML
Summary Introduction
To discuss: The types of appeal used by a national brand and its message structure and discuss another brand which convey same message with different appeal and message structure.
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Principles of Marketing, Student Value Edition (17th Edition)
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