Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 14, Problem 14.20CC
Summary Introduction
Case summary:
Few years before, Company V, the one of the biggest producers of trucks (commercial) in the world have faced a challenge. It plans to launch 5 new trucks model in a year. For this Company V needs more communication with the customers so that all the people will talk more about the trucks. It does not want just to have contact with the corporate truck buyers. It wants to target the regular users.
Characters in the case:
- Company V
To discuss: Whether the consumer marketing approach by Live test is suitable for the B2B marketers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Is the consumer marketing approach taken by “LIVE TESTS" appropriate for all B-
to-B marketers? Explain.
11-33. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case? Give examples to illustrate.
1. Explain five benefits of marketing in
business with example of each?
2. Discuss the steps involved in
buyers'(consumer) decision making
process. Answer the question with an
example
Chapter 14 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Knowledge Booster
Similar questions
- Describe a responsible marketing innovation that has stood out over the past year of 2023 in the beauty industry. Explain whyarrow_forwardWhat is marketing mix (four Ps) ?arrow_forwardIn what ways is the company Target addressing the needs and wants of its target consumers? please no plagiarism.arrow_forward
- Do marketers need to create separate products and marketing programs for each generation?arrow_forward1. What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the steps of the process. Assume you work for an automotive company. Apply the steps to college student in the market for a cararrow_forwardInstructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?arrow_forward
- As a marketer, describe how you would use specific marketing strategies and tactics to influence each step of the consumer decision-making process on any brand of product or service of your choice.arrow_forwardDefine the consumer market and describe the four major set of factors that influence consumer buyer behavior. Which characteristics influenced you would attend? Are those the same characteristics that would influence you when deciding what to do on Saturday night? Explainarrow_forwardBased on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Discuss several reasons why marketers continue to have a hard time understanding, predicting, and explaining consumer behavior. (Write the answer in 500 words).arrow_forward
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…arrow_forwardThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.arrow_forwardThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
