Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 13.1, Problem 13.1LR
Summary Introduction

To discuss: The meaning of price.

Introduction:

A price is a payment method or benefit that is received from one to another in return for using goods or service.

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