Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 13.5, Problem 13.5LO
Summary Introduction

To explain: The roles of pricing decision and several combination of prices that affect a firm’s BEP (Break Even Point)

Introduction:

Costs of production and sales do not vary in a particular period of time. For example, rent, salary, and interest should be paid on a monthly basis whether the company produces products or not and this cost is known as the fixed cost.

Cost that differs directly on the basis of the level of production. For example, material cost, electricity cost, and wages paid only if it can be used; otherwise, the company need not spend an amount for these expenses and this cost is known as the variable cost.

Blurred answer
Students have asked these similar questions
Discuss the different factors that affect a firm's pricing strategy decision?
Explain the role of costs in pricing decisions anddescribe how combinations of price, fixed cost, and unitvariable cost affect a firm’s break-even point
Describe one advantage and one disadvantage that competition-based pricing has in common with cost-based pricing.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Purchasing and Supply Chain Management
    Operations Management
    ISBN:9781285869681
    Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning