Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 13.5, Problem 13.11LR
Summary Introduction

To discuss: The meaning of break-even point.

Introduction:

Break-even point (BEP) is applied to any of trading situations such as options, futures, and stocks. This analysis is used in defining the point at which revenue-receiving cost is equal to the cost associated with it.

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