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EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 6QA
Summary Introduction
To determine: The steps in developing marketing communication budget.
Introduction: Marketing communication budget is set to make the decisions of marketing and promotion accordingly which are aligned with the goals or objectives of a particular business. It is set based on the target market and the goals and objectives of a business, gathering of the information based on the product, its functions, about competitors, about background, etc., and the cost of marketing and promotions to make the product a successful one.
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