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EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 12QA
Summary Introduction
To define: The digital media, owned media, paid media, earned media, and determining the different advertising activities or techniques included in website advertising, mobile advertising and video sharing.
Introduction:Media is platform on which people are showcased with different types of advertisements about the products/services.
Advertising is the promotion of some kind of product, service, a particular brand, or any kind of occasion/event by a particular company to reach out to as many people as possible.
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