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EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Question
Chapter 13, Problem 10QA
Summary Introduction
To determine: The three Pros and three Cons for different types of advertisements such as TV, Radio, Newspaper, magazine, Out-of-home, Internet.
Introduction: Different types of mediums are used for advertisements and promotions of a product such as TV, radio, newspaper, magazine, out-of-home, internet, etc. Every medium has some kind of pros and cons with them and company uses these mediums according to their marketing budget and the objectives of their business.
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