Understanding Business
12th Edition
ISBN: 9781260092332
Author: Nickels
Publisher: McGraw-Hill Education
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Chapter 13, Problem 4PPT
Summary Introduction
To discuss: Whether the company invites comments from visitors to its website or not and the way this affects its attempt to build positive relationship with its customers.
Introduction: The strategy used in marketing with a goal to provide its customers the products exactly the way the customer’s want or require or letting the customers customize the products is termed as relationship marketing.
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Interview the managers of a local charity.Determine what their assumptions about theconsumer behavior of their supporters are. To whatextent do they use marketing strategy to increasesupport for the organization or compliance with itsobjectives?
How do you increase views?
4. Claire is very interested in strengthening the social and environmental aspects of their
business and has asked you to advise her on this. Explain to her how the societal marketing
concept could apply to their business. What changes could she make to TWO aspects of the
marketing mix to strengthen the environmental and social credentials of the business.
[Guidance to students:
Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant
by the societal marketing context. Try to use your own words in doing so and make sure you add a
reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee
shop. What would they have to do in order to follow the societal marketing concept?
Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve
the social and environmental performance of their business. You can think about any two aspects of
the marketing mix. Perhaps more could be done to…
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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