Understanding Business
12th Edition
ISBN: 9781260092332
Author: Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 13, Problem 3CE
Summary Introduction
To discuss: The task performed, skills needed, pay, and opportunity outlook in the career.
Introduction: The content for different purposes like advertisements, blogs, or other types of marketing media is developed by a copywriter having a degree in English, journalism, or communications is generally required.
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summarize what are the responsibilities of content (text, pictures,videos, etc.) providers
Content Audit: Propose the type of content audit you recommend be undertaken as part of the effort to improve the website, NIKE.com. Explain why this is necessary and how it will benefit the organization.
You are required to write an essay in which you explain the marketing communication planning framework.
In your essay make sure that you use integrated examples to show your understanding.
Your essay should cover the following aspects
• Introduction
• Explanation of the term marketing communication
• Why marketing communication planning is important
• The marketing communication planning framework.
• Conclusion
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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