Understanding Business
Understanding Business
12th Edition
ISBN: 9781260092332
Author: Nickels
Publisher: McGraw-Hill Education
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Chapter 13, Problem 2PPT
Summary Introduction

To discuss: The way in which the company’s website helps in strengthen its relationship with its stakeholders.

Introduction: The strategy used in marketing with a goal to provide its customers the products exactly the way the customer’s want or require or letting the customers customize the products is termed as relationship marketing.

A person, group or an association that has intrigue or concern in an association and can influence or be influenced by association's activities, destinations and strategies.

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Classy Furniture Limited is looking to expand its operations due to increased demand and a partnership with HNI Corporation. The company decided to stay at its current location and expand the existing facility instead of relocating. This decision was made after discussions highlighted the costs and potential disruptions associated with moving. The expansion plan includes adding production capacity, installing modern equipment, and improving the working environment with air - conditioning and a dust - free paint shop. The project is budgeted at a maximum of $ 20 million and is expected to be completed in 18 months. However, the project team is currently facing challenges in managing key areas such as quality, human resources, communications, procurements, and stakeholder engagement. Additionally, the changes may impact scope, cost, time, and risk management, requiring careful planning and execution to ensure the project's success. Suggest the changes that should be made to the project…
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