Understanding Business
12th Edition
ISBN: 9781260092332
Author: Nickels
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 13, Problem 2VC
Summary Introduction
Case summary: In the provided case, it is being mentioned that the company is popular for its quick coffee and donut breakfast keeps on updating its offerings according to its customer’s tastes and preferences. Extensive use of marketing is done for making its brand stand out and follows the four Ps of marketing. The company carries out various studies for deciding the location of the outlet. The company believes in providing high-quality products at reasonable price. The company focuses on developing, cultivating, and expanding customer relationships.
Characters in the case: The main character in the case is DD Company.
Adequate information: The Company uses four Ps of marketing, which helps the company to win over its competitors and satisfying customer’s needs.
To discuss: The role of
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Please answer fast please help
Imagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why?
share one perishable goods business and one non-perishable goods businessdiscuss pros and consdisclose which business you would pursueexplain why you made the decision that you did
Does the brand of food matter when grocery shopping?
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
Knowledge Booster
Similar questions
- Why do consumers still want to visit their local, physical grocery stores, instead of just buying them from online stores? Please provide 2 reasons.arrow_forwardWhat are the advantages and disadvantages of shopping online?arrow_forwardThink of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.arrow_forward
- Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forwardWhy do we run into problems with online shopping?arrow_forwardAssume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forward
- Is it a good or bad thing that some retailers use mannequins with cameras hidden in one eye to record customer demographics and shopping behavior in order to serve them better?arrow_forwardWhat are the advantages and disadvantages of Rebecca Minkoff operating its own stores and e-commerce business as well as selling products wholesale to hundreds of other retailers?arrow_forwardWater is essential for human life. It makes up more than 50 percent of a person’s body weight, and it’s directly involved in every biochemical reaction in our body. About 80 percent of our water intake comes from drinking fluids. (hydration-its-a-fluid-situation). An adequate intake of water is most important for health. However, should the beverage choice be a health consideration or one simply to quench a thirst? Functional beverages have boomed into a multibillion-dollar global market that seems to be unstoppable. “People are very interested in functional beverages right now,” says Amy Gorin, MS, RDN, a plant-based dietitian and owner of Plant-Based Eats in Stamford, Connecticut. “Perhaps this is because of an increased focus on health that occurred during the pandemic. (Antioxidant Beverages) Sales of bottled water are on the rise, according to market researchers. But if you’re going to pay for a product that you could get for free (Public Water system/Tap Water), it helps…arrow_forward
- What is Convenience store?arrow_forwardGive your views on why do you think internet shopping is better than physical shopping. Elaborate.arrow_forwardWhy online selling is harmful to nature/earth?What should businesses do to decrease the use of plastic packaging?Is proper solid waste management relevant to our daily life as son/daughter of the family, student, and as member of society?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
