Brands or organizations that used to besingle genderorganization have expanded to offer products or services to both genders to grow and expand their market size. Case summary: BSA- a non-profit organization that was founded in 1910 to teach and develop boys to become a better man. Therefore, in 2017, they decided to admit girls into all their programs because they claimed that they received a lot of parent’s requests to admit their daughters into the organization. Because of their decision of admitting girls to their programs, they discovered a very close new competitor, i.e., the 117 years old GSA. Such a step of BSA could make an impact on the attitudes and priorities among U.S. parents and boys and girls. The future will tell that such a step has helped them achieve their goals or not and the impact of the change on GSA.

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Chapter 13, Problem 34C

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To determine: Brands or organizations that used to besingle genderorganization have expanded to offer products or services to both genders to grow and expand their market size.

Case summary: BSA- a non-profit organization that was founded in 1910 to teach and develop boys to become a better man. Therefore, in 2017, they decided to admit girls into all their programs because they claimed that they received a lot of parent’s requests to admit their daughters into the organization. Because of their decision of admitting girls to their programs, they discovered a very close new competitor, i.e., the 117 years old GSA. Such a step of BSA could make an impact on the attitudes and priorities among U.S. parents and boys and girls. The future will tell that such a step has helped them achieve their goals or not and the impact of the change on GSA.

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