EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 9QA
Summary Introduction
To define: The term Consumer-Generated Advertising (CGA) and its advantages, crowdsourcing and its usage in advertising, and native advertising
Introduction:Consumer-Generated Advertisingis the brand content created by the users of that brand. It is also called as User-Generated Content (UGC).
Crowdsourcing is engaging a large group of people or crowd having a common understanding or goal so that the crowd could collectively contribute with ideas, time, expertise, or funds for a project or a cause.
Native advertising is a kind of advertising in which paid ads are used which are aligned with the looks, feel, style, and the function of the format of the media used.
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