EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 16QA
Summary Introduction
To determine: Continuous, Pulsing, and Flighting media schedules.
Introduction:
Advertising Media Scheduling: The patterns of the timing of the advertisements which are represented as the plots on the flowchart which is made every year by a brand. The plots indicate the pattern of the advertisements that are scheduled at a particular time which coincides with the favorable selling periods. There are three types of classic schedules such as Continuous, Pulsing, and Flighting media schedules
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