EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 13, Problem 13.9AC
Summary Introduction
Case summary:
Consumers are feeling low to go and stand in line for few grocery items. So Company S creates an application exclusively for those customers who can place their order through online without standing in line. They can use the mobile for the application. This app helps the customers to browse the required products, scan and pay.
They also invented more many ways to create the customer values.
Characters in the case:
- Company S
To classify: The benefits and challenges faced by store for introducing the Company S application or any other mobile application.
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