EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 13, Problem 13.3DQ
Summary Introduction
To discuss: The three types of off-price retailers and differentiate off- price retailer from the discount stores.
Introduction:
Off-price retailers are those who provide best quality of goods at low cost. They frequently sell off the season items, second-hand goods and so on.
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