EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
Question
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Chapter 13, Problem 13.23MML
Summary Introduction

To discuss: The term retail convergence and whether it harmed or helped the small retailers.

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Students have asked these similar questions
How is the retail environment changing?
What major trends and developments are retailers facing? How do these developments impact their competitive strategies?
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