EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 13, Problem 13.1DQ
Summary Introduction
To discuss: Omni channel retailing and its link to shopper marketing
Shopper marketing uses shopper vision to involve the shopper at the time of purchase. It is the process of turning shoppers into buyers.
Expert Solution & Answer
Explanation of Solution
Omni channel retailing and its link to shopper
Omni channel retailing helps to improve the experience of the users. Nowadays, point of purchase and shopper marketing are going well beyond the in store buying. These involve customers from multiple channels as they impact the buying decisions of the buyers and calls for omni channel retailing.
It provides and improves the customers experience through mobile phones, online shopping and others. Now days, the buyers are omni buyers who needs everything fast and less time consuming. So buying a product for these buyers are just searching online and making online purchases without entering store retail. On the same hand store retailing is also done in many areas. Though, direct and online retailing is growing fast than retail in stores.
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