Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 13, Problem 13.4DQ
Summary Introduction

To discuss: The three major groups of wholesalers.

Introduction:

Wholesaler is a firm or person who purchase huge quantity of goods are from various producers. Their goods are stored in a warehouse and resold to retailers.

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