Concept explainers
Case summary:
Shop B breaks all the rules of retailers and it has built an empire in the retail worlds. B shop is an outdoor product. The shop fetches revenue of $4.3 million in last year and $50 million per shop. This shop attracts the customers who hate shopping. The typical customers of B shop are reclusive male outdoorsman who desires for a best outdoors but who at the same time hate pushing in shopping and crowds.
B shop solved this problem in two strategies
Delivering the products under a roof and a new experience of shopping under a natural theme park
Characters in the case:
- B shop
To classify: The reason why B shop is successful while Company C is struggling
Want to see the full answer?
Check out a sample textbook solutionChapter 13 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
- Name two mobile apps that affect the choice ofbrands in the store?arrow_forwardCan you identify the selling process for MedTronic? Give an example of each step.arrow_forwardTorrid is a national chain of about 170 stores that feature clothing for plus-size women. Recommend an appropriate retailingstrategy for this type of retailer.arrow_forward
- . What are the advantages of traditional stores versusInternet-only stores?arrow_forwardWho are the bicycle company's target audiences? what are the main features of a shopping website?arrow_forwardHow does nonstore retailing occur?✓ What are the four most commontypes of shopping centers, andwhat type of store does eachtypically contain?arrow_forward
- Would you consider yourself an omni-channel shopper? What is the value of this approach to you as aconsumer?arrow_forwardIs "going shopping" dead? Or dying? If so, what can be done, if anything? What can retailers do? What does this mean for customers? What does this mean for the employees in retail? explain in detailarrow_forwardOutline the considerationsassociated with choosing retailpartners.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning