Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
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Chapter 13, Problem 13.23MML
Summary Introduction

To discuss: The term retail convergence and whether it harmed or helped the small retailers.

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Students have asked these similar questions
How is the retail environment changing?
What major trends and developments are retailers facing? How do these developments impact their competitive strategies?
How do retailers add value to the products bought by consumers?
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