Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 13, Problem 13.3DQ
Summary Introduction
To discuss: The three types of off-price retailers and differentiate off- price retailer from the discount stores.
Introduction:
Off-price retailers are those who provide best quality of goods at low cost. They frequently sell off the season items, second-hand goods and so on.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What will be the likely response as more shoppers learn that retailers gather information without their knowledge? (AACSB: Written and Oral Communication; Reflective Thinking)
please as
Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel.
• Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice.
• Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.
Netflorist’s transition to retailerAt recent forum at the Gordon Institute of Business and Science (GIBS) the Net florist storywas relayed by Ryan Batcher, MD and co-founder of Net florist. He also explained how theywent from being ignorant about all things to do with flowers (except for roses) to becoming theleading online florist retailer in South Africa.Net florist was launched in 1999 as a test case for an e-commerce company in South Africa,when online retail was still in the early stages of development. Bacher said they knew nothingabout flowers therefore there was very little initial focus on food fulfilment, strategy industry,market research and marketing, HR, technology, or the product. “As there is very littlecustomer loyalty online the only differentiator in our industry is product and service we haveto innovate he said since expanding our offering in true gifting confectionery and bakeryproducts and same day personalization of gifts, 60% of sales are from flowers and 40%…
Chapter 13 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Explain the difference between staple and fashion merchandise? Give Examples for each type.arrow_forwardDetailed information about eBay Company. or introduction about eBayarrow_forwardWhat is the importance of a good marketing mix, supply chain management and distributionchannel? Explain briefly... Thank you for answering:)arrow_forward
- Explain about a retail audit of your product (Kellogg's Frosted Flakes) and at least 4 competitive products currently available at retail including manufacturer/brand, product, retail price, features/benefits.arrow_forwardWith the help of retailing concept, design the retail strategy for launching an e- retail store for traditional gold jewelry totap NRI customers. What would be the key success factors for this store?arrow_forwardMap ad describe Zara's value chain (use the basic categories of retailing, design and order administration, production and distribution systems)arrow_forward
- Explain briefly:arrow_forwardName and describe the three types of off-price retailers.How do off-price retailers differ from discount stores?arrow_forward• What do you think is the challenge faced by omnichannel retailing? • What are the advantages over traditional retail models? • Do you have examples from your workplace or industry to share about this experience?arrow_forward
- Why is Shiseido using voluntary speciality chain stores in addition to its counters at department stores? What are the advantages and disadvatntages for each retail channel? Which area should the company emphasize?arrow_forwarda) What is the difference between Cross- selling and Up-selling b) Provide 2 examples of each. (please explain concisely) 3arrow_forwardCompare and contrast a marketing Web site and a branded community Web site. (AACSB: Written and Oral Communication)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning