Forces should a company research when assessing a nation’s business environment. Introduction: There are many forces existing in a nation’s business environment which are outside the control of a company, the managers of the company should examine and research on these forces when assessing an environment. The forces which should be considered are: Political forces Social and cultural forces Technological forces Legal forces Economic and Financial forces The company needs to understand the dynamics of the country’s business environment so that it can be known whether the company’s product will be able to survive in the particular environment or not.

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Chapter 12.1, Problem 2QS1

Summary Introduction

To Determine:

Forces should a company research when assessing a nation’s business environment.

Introduction:

There are many forces existing in a nation’s business environment which are outside the control of a company, the managers of the company should examine and research on these forces when assessing an environment. The forces which should be considered are:

Political forces

Social and cultural forces

Technological forces

Legal forces

Economic and Financial forces
The company needs to understand the dynamics of the country’s business environment so that it can be known whether the company’s product will be able to survive in the particular environment or not.

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