Chapter 12, Problem 7EC

Summary Introduction

To discuss:

Other areas that could be covered in marketing research by Qualitative Research Consultants Association (QRCA) ethical codes of conduct.

Introduction:

There are 10 points code-of-ethics that are practiced at Qualitative Research Consultants Association (QRCA).

1. To conduct qualitative research in a professional manner and to strive for excellence to ensure that respondent recruiting, analysis and report preparation meet high standards of excellence.
2. To avoid discriminatory practices in respondent selection. Unless justified in project there will be no discrimination based on sex, age, religion, or physical appearance.
3. To represent their credentials honestly like academic degrees, research experience and client list.
4. Not to misrepresent credentials to maintain and secure membership with QRCA nor to assert or imply that QRCA membership is the evidence of accreditation or endorsement.
5. Not to offer kickbacks to secure research business.
6. To respect client’s and respondent’s confidentiality and not to reveal research findings without any explicit client approval.
7. To use qualitative research procedures only for legitimate research purposes and not for example as a ruse for product promotion.
8. To treat respondent with respect and consideration and conduct manner that favourably reflect professionalism which they represent.
9. To support QRCA Charter and Bylaws and abide by other QRCA objectives to ensure and enhance the professionalism of qualitative research.
10. Not to engage in professionalism misconduct or inappropriate conduct, including but not limited to engaging in business or professional conduct deemed detrimental to the association or engaging in conduct prejudicial to the aims or reputation of the association.