International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12, Problem 5EC
Summary Introduction

To Explain:

Reason for codes to be created by the QRCA and other market research organizations.

Introduction:

There are many market research firms around the world. These firms do the market research and create a standard code of conduct. All the organization around the world is supposed to follow a standard operational code. This research organization helps those firms in doing so.

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