Essentials Of Business Analytics
1st Edition
ISBN: 9781285187273
Author: Camm, Jeff.
Publisher: Cengage Learning,
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Textbook Question
Chapter 12, Problem 8P
Video Tech is considering marketing one of two new video games for the coming holiday season: Battle Pacific or Space Pirates. Battle Pacific is a unique game and appears to have no competition. Estimated profits (in thousands of dollars) under high, medium, and low demand are as follows:
Video Tech is optimistic about its Space Pirates game. However, the concern is that profitability will be affected by a competitor’s introduction of a video game viewed as similar to Space Pirates. Estimated profits (in thousands of dollars) with and without competition are as follows:
- a. Develop a decision tree for the Video Tech problem.
- b. For planning purposes, Video Tech believes there is a 0.6
probability that its competitor will produce a new game similar to Space Pirates. Given this probability of competition, the director of planning recommends marketing the Battle Pacific video game. Usingexpected value , what is your recommended decision? - c. Show a risk profile for your recommended decision.
- d. Use sensitivity analysis to determine what the probability of competition for Space Pirates would have to be for you to change your recommended decision alternative.
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Chapter 12 Solutions
Essentials Of Business Analytics
Ch. 12 - Prob. 1PCh. 12 - Southland Corporation’s decision to produce a new...Ch. 12 - Amy Lloyd is interested in leasing a new Honda and...Ch. 12 - Investment advisors estimated the stock market...Ch. 12 - Hudson Corporation is considering three options...Ch. 12 - Prob. 6PCh. 12 - Myrtle Air Express decided to offer direct service...Ch. 12 - Video Tech is considering marketing one of two new...Ch. 12 - Seneca Hill Winery recently purchased land for the...Ch. 12 - Hemmingway, Inc. is considering a $5 million...
Ch. 12 - The following profit payoff table was presented in...Ch. 12 - Suppose that you are given a decision situation...Ch. 12 - A firm has three investment alternatives. Payoffs...Ch. 12 - Alexander Industries is considering purchasing an...Ch. 12 - In a certain state lottery, a lottery ticket costs...Ch. 12 - Three decision makers have assessed utilities for...Ch. 12 - In Problem 22, if P(s1) = 0.25, P(s2) = 0.50, and...Ch. 12 - Translate the following monetary payoffs into...Ch. 12 - Consider a decision maker who is comfortable with...
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