Essentials Of Business Analytics
Essentials Of Business Analytics
1st Edition
ISBN: 9781285187273
Author: Camm, Jeff.
Publisher: Cengage Learning,
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Chapter 12, Problem 2P

Southland Corporation’s decision to produce a new line of recreational products resulted in the need to construct either a small plant or a large plant. The best selection of plant size depends on how the marketplace reacts to the new product line. To conduct an analysis, marketing management has decided to view the possible long-run demand as low, medium, or high. The following payoff table shows the projected profit in millions of dollars:

Chapter 12, Problem 2P, Southland Corporation’s decision to produce a new line of recreational products resulted in the need

  1. a. What is the decision to be made, and what is the chance event for Southland’s problem?
  2. b. Construct a decision tree.
  3. c. Recommend a decision based on the use of the optimistic, conservative, and minimax regret approaches.
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