EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 12, Problem 4QA
Summary Introduction
To explain: The meaning of beacon marketing and digital wallets.
Introduction: Beacon is a device used by marketers nowadays to attract more and more consumers in a simple yet effective way.
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Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
1. Explain the role of social media in communication?
2. What are the three types of communication thru social media?
3. Provide a picture demonstrating one type of social media communication for an organization of your choice
Find a commercial of your choice on YouTube. www.youtube.com (Make sure it is appropriate). Tell me about the target market of your organizations marketing mix.
Copy the video link here:
Who is the organization?
What is the product or service?
Who is the specific demographic for your target market? List all and give me a brief explanation how you came to your conclusion.
Example: Teens? Generation x? Y? Baby boomers? Who?
Are there any social factors that influence the specific market?
Are there any ethnic factors?
Are there any economic factors?
Are there any political and legal factors?
Example: FDA regulations?
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