EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 12, Problem 2QA
Summary Introduction

To explain: The wheel-of-retailing theory and the effect of economic environment, demographics, technology and globalization on the future of retailing.

Introduction: Retailing is a part of distribution process which makes the goods available to the final customer.

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