MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 12, Problem 4LO
Summary Introduction
To develop: The marketing mix for services.
Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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Chapter 12 Solutions
MKTG 9:STUDENT ED.-TEXT
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