MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 12, Problem 2LO
Summary Introduction
To discuss : The differences between goods and services.
Goods are physical in nature. Goods can be measured because of its physical form. For example furniture, tea, and soap
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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MKTG 9:STUDENT ED.-TEXT
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