MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 12, Problem 3LO
Summary Introduction

To discuss: The components of service quality and the gap model of service quality.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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