The marketing mix for services. Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place. Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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Chapter 12, Problem 4LO

Summary Introduction

To develop: The marketing mix for services.

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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Answer 2

Question

Chapter 12, Problem 4LO

Summary Introduction

To develop: The marketing mix for services.

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Expert Solution & Answer

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Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 12, Problem 4LO

Summary Introduction

To develop: The marketing mix for services.

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Expert Solution & Answer

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Check out a sample textbook solution

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Answer 4

Question

Chapter 12, Problem 4LO

Summary Introduction

To develop: The marketing mix for services.

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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Answer 5

Chapter 12, Problem 4LO

Summary Introduction

To develop: The marketing mix for services.

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Answer 6

Chapter 12, Problem 4LO

Summary Introduction

To develop: The marketing mix for services.

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Answer 7

Chapter 12, Problem 4LO

Summary Introduction

To develop: The marketing mix for services.

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Answer 8

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Answer 10

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Answer 11

Ch. 12 - Prob. 1LO Ch. 12 - Prob. 2LO Ch. 12 - Prob. 3LO Ch. 12 - Prob. 4LO Ch. 12 - Prob. 5LO Ch. 12 - Prob. 6LO Ch. 12 - Prob. 7LO Ch. 12 - Prob. 8LO

Solution Summary: The author explains the elements of marketing mix for services, such as product, price, place, and promotion, to meet the special needs of the customer.

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Chapter 12 Solutions