MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
Question
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Chapter 12, Problem 1LO
Summary Introduction

To discuss: The significance of service to the economy.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Expert Solution & Answer
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Explanation of Solution

The significance of service to the economy is as follows:

A service is the result of relating mechanical or human efforts to objects or people. Services includes a performance, an effort that cannot be physically influenced or a deed. The service sector considerably effects the Country U economy, accounting for nearly 80% of the country’s economic output. Financial service, retail, technology, and health care are the service-oriented industries that contributes too much of output to the economy. Services has few exclusive features that differs them from goods, and marketing strategies are essential to be adjusted for these features.

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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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