MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
Question
Book Icon
Chapter 12, Problem 6LO
Summary Introduction

To discuss: The internal marketing in service.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Internal marketing refers to the process that happens with in the company. The main motive of internal marketing is to encourage employees of all the levels to satisfy the customer by providing good services.

Blurred answer
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.

Chapter 12 Solutions

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning