Basic Business Statistics Student Value Edition Plus NEW MyLab Statistics with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780133873641
Author: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
Publisher: PEARSON
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Textbook Question
Chapter 12, Problem 48PS
An advertising agency has been hired by a manufacturer of pens of develop an advertising campaign for the upcoming holiday season. To prepare for this project, the research director decided to initiate a study to the effect of advertising on product perception. An experiment is designed to compare five different advertisements. Advertisement A greatly undersells the pen’s characteristics. Advertisement B slightly undersells the pen’s characteristics. Advertisement oversells the pen’s characteristics.
Advertisement D greatly oversells the pen’s characteristics. Advertisement E Attempts to correctly state the pen’s characteristics.
A sample of 30 adult respondents, taken from a larger focus group, is randomly assigned to the five advertisements (so that there are six respondents to each). After reading the advertisement and developing a sense of product expectation, all respondents unknowingly receive the same pen to evaluate. The respondents are permitted to test the pen and the plausibility of the advertising copy. The respondents are then asked to rate the pen from 1 to 7 on the product characteristic scales of appearance, durability, and writing performance. The combined scores of three rating (appearance, durability, and writing performance) for the 30 respondents are stored in Pen. These data are:
a. At the 0.05 level of significance, is there evidence of a difference in the
b. Compare the results of (a) with those of Problem 11.10 (a) on page 413.
c. Which test is more appropriate for these data: the Kruskal-Wallis rank test or one-way ANPOVA F test? Explain.
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Chapter 12 Solutions
Basic Business Statistics Student Value Edition Plus NEW MyLab Statistics with Pearson eText -- Access Card Package (13th Edition)
Ch. 12 - Determine the critical value of 2 with 1 degree of...Ch. 12 - Determine the critical value of 2 with 1 degree of...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Use the following contingency table: a. Compare...Ch. 12 - Prob. 5PSCh. 12 - Prob. 6PSCh. 12 - Do males or females feel more tense or stressed...Ch. 12 - Prob. 8PSCh. 12 - Prob. 9PSCh. 12 - Prob. 10PS
Ch. 12 - Consider a contingency table, with two rows and...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Prob. 14PSCh. 12 - Prob. 15PSCh. 12 - Social media users use a variety of devices to...Ch. 12 - Repeat (a) and (b) of Problem 12.16, assuming that...Ch. 12 - Prob. 18PSCh. 12 - Prob. 19PSCh. 12 - Prob. 20PSCh. 12 - Prob. 21PSCh. 12 - Prob. 22PSCh. 12 - Prob. 23PSCh. 12 - Prob. 24PSCh. 12 - Prob. 25PSCh. 12 - Prob. 26PSCh. 12 - Using Table E.6, determine the lower-and...Ch. 12 - Using Table E.6, determine the lower-tail critical...Ch. 12 - Prob. 29PSCh. 12 - Prob. 30PSCh. 12 - Prob. 31PSCh. 12 - The following information is available for two...Ch. 12 - From Problem 12.32 , at the 0.05 level of...Ch. 12 - In Problems 12.32 and 12.33, what is your...Ch. 12 - A vice president for marketing recruits 20 college...Ch. 12 - Prob. 36PSCh. 12 - Prob. 37PSCh. 12 - The management of a hotel has the business...Ch. 12 - The lengths of life (in hours) of a sample of 40...Ch. 12 - Brand valuations are critical to CEOs, financial...Ch. 12 - A bank with a branch located in a commercial...Ch. 12 - Prob. 42PSCh. 12 - Prob. 43PSCh. 12 - Prob. 44PSCh. 12 - A pet food company has the business objective of...Ch. 12 - A hospital conducted a study of the waiting time...Ch. 12 - Prob. 47PSCh. 12 - An advertising agency has been hired by a...Ch. 12 - Prob. 49PSCh. 12 - The more costly and time consuming it is to export...Ch. 12 - Prob. 51PSCh. 12 - Prob. 52PSCh. 12 - Prob. 53PSCh. 12 - Prob. 54PSCh. 12 - Prob. 55PSCh. 12 - Prob. 56PSCh. 12 - Prob. 57PSCh. 12 - Prob. 58PSCh. 12 - Prob. 59PS
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