Basic Business Statistics Student Value Edition Plus NEW MyLab Statistics  with Pearson eText -- Access Card Package (13th Edition)
Basic Business Statistics Student Value Edition Plus NEW MyLab Statistics with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780133873641
Author: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
Publisher: PEARSON
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Chapter 12, Problem 16PS

Social media users use a variety of devices to access social networking; mobile phones are increasingly popular. However, is there a difference in the various age groups in the proportion of social media users who use their mobile phone to access social networking? A study showed the following results for the different age groups:

Chapter 12, Problem 16PS, Social media users use a variety of devices to access social networking; mobile phones are

Assume that 200 social media users for each age group were surveyed.

a. At the 0.05 level of significance, is there evidence of a difference among the age group with respect to use of mobile phone for accessing social networking?

b. Determine the p-value in (a) and interpret its meaning.

c. If appropriate, use the Marascuilo procedure and α = 0.05 to determine which age groups differ with respect to use of a mobile phone for accessing social networking.

d. Discuss the implications of (a) and (c). How can marketers use this information to improve their sales return on investment (ROl)?

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Chapter 12 Solutions

Basic Business Statistics Student Value Edition Plus NEW MyLab Statistics with Pearson eText -- Access Card Package (13th Edition)

Ch. 12 - Consider a contingency table, with two rows and...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Prob. 14PSCh. 12 - Prob. 15PSCh. 12 - Social media users use a variety of devices to...Ch. 12 - Repeat (a) and (b) of Problem 12.16, assuming that...Ch. 12 - Prob. 18PSCh. 12 - Prob. 19PSCh. 12 - Prob. 20PSCh. 12 - Prob. 21PSCh. 12 - Prob. 22PSCh. 12 - Prob. 23PSCh. 12 - Prob. 24PSCh. 12 - Prob. 25PSCh. 12 - Prob. 26PSCh. 12 - Using Table E.6, determine the lower-and...Ch. 12 - Using Table E.6, determine the lower-tail critical...Ch. 12 - Prob. 29PSCh. 12 - Prob. 30PSCh. 12 - Prob. 31PSCh. 12 - The following information is available for two...Ch. 12 - From Problem 12.32 , at the 0.05 level of...Ch. 12 - In Problems 12.32 and 12.33, what is your...Ch. 12 - A vice president for marketing recruits 20 college...Ch. 12 - Prob. 36PSCh. 12 - Prob. 37PSCh. 12 - The management of a hotel has the business...Ch. 12 - The lengths of life (in hours) of a sample of 40...Ch. 12 - Brand valuations are critical to CEOs, financial...Ch. 12 - A bank with a branch located in a commercial...Ch. 12 - Prob. 42PSCh. 12 - Prob. 43PSCh. 12 - Prob. 44PSCh. 12 - A pet food company has the business objective of...Ch. 12 - A hospital conducted a study of the waiting time...Ch. 12 - Prob. 47PSCh. 12 - An advertising agency has been hired by a...Ch. 12 - Prob. 49PSCh. 12 - The more costly and time consuming it is to export...Ch. 12 - Prob. 51PSCh. 12 - Prob. 52PSCh. 12 - Prob. 53PSCh. 12 - Prob. 54PSCh. 12 - Prob. 55PSCh. 12 - Prob. 56PSCh. 12 - Prob. 57PSCh. 12 - Prob. 58PSCh. 12 - Prob. 59PS
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