EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 40C
Summary Introduction
To describe: The alternatives available with AB group.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
what is internal and external proposal?
What is the difference between certain and uncertain demands?
What are the eligibility criteria for an employee to be covered under the ESI scheme? Are there any exceptions or exclusions?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Why are generic pharmaceuticals way cheaper than name brand ones?arrow_forwardwhat is Compliance Audit?arrow_forwardExplain a banking account offering to a young adult who has just started their first job? Explain a banking account offering to a married couple in their mid-thirties investigating different options:arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios