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EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Question
Chapter 12, Problem 3QA
Summary Introduction
To describe: The meaning of experiential merchandising, experiential shopping, destination retailing and omnichannel marketing.
Introduction: Marketing involves a set of all the activities undertaken by a firm in order to promote the selling of goods and services.
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