EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 12, Problem 39C
Summary Introduction
To describe: The factors which are important in understanding the decision situation at AB group.
Introduction: AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
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