BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 12, Problem 1AYK

Explanation of Solution

Difference between the product focused and customer focused business:

The below are difference between the product focused and customer focused business process:

Product FocusedCustomer focused
When the operation, strategies and production are defined in terms of product is called as Product focused.When the operation, strategies and production are defined in terms of customers is called as customer focused.
The firm develops products based on the demand that is prevailed within the market and distributes it to the required customers.The firm develops product based on the customers need and requirements along with the experience metrics such as cost, validity and satisfaction.

CRM:

  • It is called as customer resource management which is an approach to manage an organization’s interaction with their customers...

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