BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 12, Problem 4CCO

Explanation of Solution

Actionly.com:

It is a company – social-media monitoring platform – that lets the user to view comments about their products via numerous other social media platform like Facebook, YouTube, etc.

Metrics that Actionly uses to measure the success of customer’s marketing campaign:

Actionly’s business model is to analyze data and without some metrics this company would face some difficulties to run the business...

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